For over twenty years I have had the privilege to have been involved with working with many major companies within the travel industry.
Beginning my PFD life with Jetsave Travel, I have met some wonderful people that in turn have led me to help design and shape their company print branding - some from the very beginning and some already long established.
I designed and produced the first Florida & New York Virgin Holidays brochures and subsequently worked for many companies. British Airways, Air France Holidays, Key to America, a new start-up company which grew into a multi million pound business before being bought out. I was there throughout their journey. Just America, a small independent tour operator. MSC Cruises, Celebrity Cruises, Costa Cruises, Jetlife and Millennium Copthorne Hotels & Resorts.
MSC Cruises are the largest independent cruise company in the world.
PFD had a long association with them for over ten years producing all UK collateral and advertising. Also their gatekeeper for their photo library.
Above - a high quality 28 page brochure for the UK launch of one of MSC’s new multi million pound cruise ships. Great paper stock, matt laminated cover with spot UV varnish used over cover and throughout.
Cover and spreads of one of the many brochures produced for Celebrity Cruises UK marketing department whilst working with them over several years.
New design, artwork, drawing of maps photographic research and print were all handled.
Jetlife an independent tour operator asked for an urgent New York brochure to be created.
Working closely with the UK marketing director and marketing department a new concept was agreed. A lot of information laid into a small pagination.
New design, artwork, drawing of maps, photographic usage and print were all handled.
The client approached us for a pitch for a new brochure. This traffic spread is from a set of visuals that were produced for the client showing the clean use of maps and text but unfortunately although well received the designs were never used.
MILLENNIUM HOTELS & RESORTS
A new programme Millennium Hotels and Resorts were introducing called ‘Weekends Away’. Liasing with the Marketing Director I fulfilled a complete service from logo design, page design, artwork production and special photography to organising all the print for the thirty two page brochure.
Further work involved the complete creation of Hotel desk cards advertising the programme.
Just America was a privately owned tour operator specialising in American holidays and tours.
I was set the task of redesigning and producing a clean informative guide for all their tours and information with the result being a large increase in bookings for them.
Key to America
Having initially been introduced to one of the owners at their inception PFD produced a small four page two colour leaflet to enable them selling holidays for their tour operation. Over the next thirteen years KTA grew into a multi-million pound company and throughout their journey PFD worked year on year with them producing brochures, adverts, POS and collateral until the company was eventually bought out.
Over the years PFD has produced hundreds of small B/W and colour press ads, created for various clients, used in national and local newspapers.
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